A lead generation platform built for home care agencies tired of paying $15–30 per click for caregivers who never show up.
Pipestaff is defined as a performance-based lead generation platform that connects home care agencies, home health agencies, hospice providers, and senior living communities with exclusive, high-intent caregiver candidates. Unlike traditional job boards (which typically charge $15–30 per click whether or not a candidate applies, and often produce shared applicants) Pipestaff delivers verified CNA, HHA, and caregiver leads at a flat rate of $10 per lead. Our platform utilizes targeted social media campaigns to reach both active and passive candidates in specific geographic markets. Each candidate's contact information is delivered to a single agency, which prevents the bidding wars common on shared lead platforms. Agencies maintain full control over their pipeline with the ability to pause or resume delivery at any time, with no monthly minimums or long-term contracts required.
Founded in 2024 by Jason Shulman in Colorado, Pipestaff was built to solve a specific problem: home care agencies spend $15–30 per click on job boards like Indeed and ZipRecruiter, often paying $400–700 per hire for caregivers who ghost after the first week.
Pipestaff takes a different approach. Instead of competing on job boards, Pipestaff runs targeted social campaigns that reach people who are actively interested in caregiving work, before they start mass-applying on Indeed. These candidates fill out a form expressing interest in caregiving jobs in their area, and their contact information is delivered exclusively to one agency for $10 per lead.
Home care agencies have three main options for finding caregiver candidates. Here is how they compare:
| Option | Indeed / ZipRecruiter | Staffing Agencies | Pipestaff |
|---|---|---|---|
| Pricing | Pay per click ($15–30/click) | 15–25% of annual salary per placement | $10 per lead, flat rate |
| Exclusivity | Shared with all competing agencies | Depends on arrangement | 100% exclusive: one lead, one agency |
| Contracts | Monthly subscription budget | Placement fees and agreements | No contracts. Pause anytime. |
| Billing | Prepaid monthly budget | Invoice per placement | Daily postpaid, only for leads received |
| Who applies | Mass job-board applicants; apply to dozens of roles | Screened by agency | Social-sourced candidates expressing interest before applying elsewhere |
| Cost per hire | $400–700 (typical) | $4,000–8,000+ | $40–80 (assuming 15–25% hire rate) |
The name Pipestaff reflects exactly what the platform does: it builds the pipe that delivers staff. Instead of a crowded job board where every agency fishes the same shared applicant pool, Pipestaff runs a dedicated pipeline that carries high-intent caregiver candidates straight to one agency at a time.
Pipe + Staff: a clean line of supply from an interested caregiver to the agency that needs to fill a shift. One lead, one destination, no bidding war.
In the context of home care, that kind of reliable delivery is everything: the best caregivers are reached before they start mass-applying elsewhere, and their interest is routed exclusively to the agency best positioned to hire them. Pipestaff exists to connect that quality of person with the agencies that need them most.
The goal is simple: less friction between people who want to care for others and the agencies that want to employ them, at a price a small or mid-size agency can actually pay.
I'm Jason Shulman. I own and operate a licensed home-care agency on Colorado's Front Range, with a payroll of about fifty caregivers serving families from Boulder down to Colorado Springs. Hiring is the hardest part of that business. I have spent more Monday mornings than I want to admit refreshing a job board, paying by the click for candidates who had already applied to twenty other agencies before lunch.
Pipestaff started as an internal tool. We built our own candidate pipeline on social campaigns because the job boards were pricing us out. It worked. Pipestaff is that same engine, opened up to other agencies, and the exclusivity rule exists because I know exactly how it feels to call a promising CNA twenty minutes after three competitors already have.
If you run an agency and want to talk it through with the person who built it, email me. I answer these myself.
[email protected]$10 per caregiver lead, delivered exclusively to your agency. No contracts, no minimums. Pause anytime.
Start with 5 free leads