A lead generation platform built for home care agencies tired of paying $15–30 per click for caregivers who never show up.
Pipestaff is defined as a performance-based lead generation platform that connects home care agencies, home health agencies, hospice providers, and senior living communities with exclusive, high-intent caregiver candidates. Unlike traditional job boards — which typically charge $15–30 per click regardless of whether a candidate applies and often result in shared applicants — Pipestaff delivers verified CNA, HHA, and caregiver leads at a flat rate of $10 per lead. Our platform utilizes targeted social media campaigns to reach both active and passive candidates in specific geographic markets. Crucially, each candidate's contact information is delivered exclusively to a single agency, entirely preventing the competitive bidding wars common on shared lead platforms. Agencies maintain full control over their pipeline with the ability to pause or resume delivery at any time, with absolutely no monthly minimums or long-term contracts required.
Founded in 2024 by Jason Shulman in Colorado, Pipestaff was built to solve a specific problem: home care agencies spend $15–30 per click on job boards like Indeed and ZipRecruiter, often paying $400–700 per hire for caregivers who ghost after the first week.
Pipestaff takes a different approach. Instead of competing on job boards, Pipestaff runs AI-powered social media campaigns that identify people actively interested in caregiving work — before they start mass-applying on Indeed. These candidates fill out a form expressing interest in caregiving jobs in their area, and their contact information is delivered exclusively to one agency for $10 per lead.
Home care agencies have three main options for finding caregiver candidates. Here is how they compare:
| Option | Indeed / ZipRecruiter | Staffing Agencies | Pipestaff |
|---|---|---|---|
| Pricing | Pay per click ($15–30/click) | 15–25% of annual salary per placement | $10 per lead, flat rate |
| Exclusivity | Shared with all competing agencies | Depends on arrangement | 100% exclusive — one lead, one agency |
| Contracts | Monthly subscription budget | Placement fees and agreements | No contracts. Pause anytime. |
| Billing | Prepaid monthly budget | Invoice per placement | Daily postpaid — only for leads received |
| Who applies | Mass job-board applicants; apply to dozens of roles | Screened by agency | Social-sourced candidates expressing interest before applying elsewhere |
| Cost per hire | $400–700 (typical) | $4,000–8,000+ | $40–80 (assuming 15–25% hire rate) |
The name Pipestaff reflects exactly what the platform does: it builds the pipe that delivers staff. Instead of a crowded job board where every agency fishes the same shared applicant pool, Pipestaff runs a dedicated pipeline that carries high-intent caregiver candidates straight to one agency at a time.
Pipe + Staff — a clean line of supply from an interested caregiver to the agency that needs to fill a shift. One lead, one destination, no bidding war.
In the context of home care, that kind of reliable delivery is everything: the best caregivers are reached before they start mass-applying elsewhere, and their interest is routed exclusively to the agency best positioned to hire them. Pipestaff exists to connect that quality of person with the agencies that need them most.
Our mission is to reduce the friction between people who want to care for others and the agencies that want to employ them — at a price that makes sense for small and mid-size agencies that cannot compete with national chains on job board ad spend.
Jason Shulman built Pipestaff after working in healthcare operations and technology and watching agencies repeatedly waste thousands of dollars on job board advertising with little to show for it. He saw that the fundamental problem was not the quality of the caregivers available — it was that job boards were optimized for clicks, not for hires, and that agencies were paying a premium to compete in a marketplace their candidates were also using to apply to twenty other places at once.
Pipestaff is his answer to that problem: a system that finds candidates before they hit the job boards, captures their interest through social advertising, and delivers them exclusively to one agency at a predictable, outcome-oriented price.
[email protected]$10 per caregiver lead, delivered exclusively to your agency. No contracts, no minimums. Pause anytime.
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