Massachusetts is one of the most regulated and highest-wage home care markets in the Northeast, with the Boston metro operating under MA DPH oversight. Caregiver wages rival New York and Washington, reflecting both the cost of living and strong worker protections that attract quality candidates. Agencies that invest in exclusive lead pipelines are better positioned to convert qualified applicants before competitors can reach them. Massachusetts has 964 home health agencies; the 1 city we serve accounts for 603.
Regulated by Massachusetts Department of Public Health (MA DPH).
Aide median wage $19.67/hr. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Establishment counts from the BLS Quarterly Census of Employment and Wages, 2025 Q1, NAICS 6216 (Home Health Care Services).
Click any city to see local market stats and get leads for that area.
From sign-up to your first lead in minutes.
Create your account in 60 seconds. Set your ZIP codes and how many leads per day you want. No setup fees.
AI campaigns target caregivers across Massachusetts who are actively looking for CNA, HHA, or home care positions.
Exclusive leads — name, phone, email — delivered to your dashboard. Start with 5 free leads, then pay $10 per lead with weekly billing.
One flat rate. No tiers, no packages, no surprises.
No contracts. No minimums. Cancel or pause anytime from your dashboard.
Get My 5 Free Leads