North Carolina's home care market is driven by rapid population gains in Charlotte and the Research Triangle. These metros serve a senior population that is expanding faster than the caregiver workforce can keep up. Agencies in these metros increasingly turn to targeted lead generation to avoid the high cost-per-hire trap of traditional job boards. North Carolina has 1,671 home health agencies; the 2 cities we serve account for 630.
Regulated by North Carolina Department of Health and Human Services (NC DHHS).
Aide median wage $15.02/hr. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Establishment counts from the BLS Quarterly Census of Employment and Wages, 2025 Q1, NAICS 6216 (Home Health Care Services).
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